About The Summit

What is it?

The Summit is an invitation-only international gathering of leaders in the audience research industry. It enables leaders from both the buy and sell sides to connect and discuss challenges and opportunities. Through a mix of formal and informal sessions our annual event provides an unparalleled opportunity to connect with and learn from the biggest thinkers in media and advertising.

The first Summit took place in 2011 in New York City. Subsequent summits have taken place in Hong Kong (2012), Barcelona (2013), Los Angeles (2014), Rio De Janeiro (2015), Cape Town (2016), Miami (2017), Berlin (2018) and Gleneagles (2019).


Our underlying objective is that all participants leave with a greater understanding of best practice and a challenge to innovate, enhancing the media measurement space in their own market, all the while creating meaningful and long-lasting connections.

Who created it?

Kantar. Following the launch of Kantar’s dedicated media research business in 2010 we identified the need for an exclusive event at a global scale. where senior representatives from the industry could come together, learn best practice from each other and look toward the future.

What’s so special?

The Summit is the most geographically diverse event of its kind. For example, the 2019 Summit enjoyed representation from over 40 markets in one room. It is a unique knowledge sharing and networking opportunity for invited participants.